Snickerdoodles Rebrand
Branding | Logo Design | Product & Packaging
Project Description
This project was designed as a part of my Special Topics: Branding course. We were tasked with refreshing and rebranding a local business in our hometown. I chose to rebrand a local bakery and coffee shop to modernize the brand identity.
Programs Used
The goal of this project was to rebrand a local business and design at least four touchpoints the brand would utilize.
Snickerdoodles is a bakery in Carroll County, Maryland. This area is a more rural small-town, but also has a lot of through traffic from people commuting to and from Baltimore. The age range and demographics of the audience is quite broad.
This project had a longer timeframe since we were instructed to pull apart, analyze, and really delve into rebranding our businesses. The whole project took around 6 weeks to complete.
For this project, the deliverables were a new logo for the brand, brand guidelines, and four touchpoints the brand would implement. We also had to develop a case study for the project.
